This week we have a very special episode of The Work Talk Show podcast! For the past year, Nick has been talking about his industry-leading digital marketing conference, the Social Brand Forum. This year the event featured a live recording of this podcast with Nick and Chief Technical Officer Jeff Ostroff joined onstage by guests Reid Travis of Pancheros and Kary Delaria of Allianz Life for a discussion of how social media works at their organizations.
Reid Travis is the Director of Marketing at Pancheros Mexican Grill. His roles include marketing and brand strategy for the 65 unit restaurant chain. Reid began his career with Pancheros as their social media strategist, personally managing the brand’s digital presence and acting as the online personality for Pancheros. Kary Delaria is the social media manager for Allianz Life. With 15 years of experience in public relations, media relations and marketing communication, Kary Delaria has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, monitoring and community engagement. Driven by a passion for digital ethnography, Kary explores the “whys” and “hows” that inspire people to talk and share online, then guides brands in leveraging the data to develop and refine effective marketing and communications strategies. Want to know more about how Reid and Kary’s work works? You’ll have to listen to our special live episode. They also both share their 3 apps they can’t live without as well as their shout-outs and shameless plugs. As always, we gave a LIVE shout to our tireless Chief Technical Officer Jess Ostroff at Don’t Panic Management. Remember, this week’s episode is brought to you by audible.com — Get a FREE audiobook download and 30 day free trial at audibletrial.com/worktalk. They have over 150,000 titles to choose from for your iPhone, Android, Kindle or mp3 player including books by previous crazy smart guests like Seth Godin, Guy Kawasaki, Daniel Pink, and more. Check it out! Help more listeners discover what you already know – If you liked what you heard (or even if you didn’t), head over to iTunes and give us a quick review to help others find the show. Until next week, we'll see you on the Internet!