Episode Number 57Rand Fishkin on Authentic Process

Rand Fishkin is the CEO of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and Foursquare. We couldn’t wait to sit down with Rand and chat about how he gets it all done.

Show Notes

A self-described “accidental entrepreneur,” Rand Fishkin of Moz notes that he’s often succeeded by “sucking at things, realizing it, and moving on.” And though he's a Packers fan like Westergaard Classic, Rand called bunk on the old Vince Lombardi quote which states that, “Winners never quit and quitters never win.”

In growing Moz, which has come to be the accepted monicker for all things open and transparent, Fishkin was initially process-shy. In recent years, he and his team have worked to develop authentic processes that align with the company’s mission, vision, and culture. Product development in particular was a huge pain point — “what we build, how we build it, how we ship it.”

We also took listener questions from Jason Keath, Michelle Schenker, and more! The three apps Rand can’t live without are 15five, GetListed, and Google+.

For shout outs and shameless plugs, both Nick and DJ mentioned their new podcasts (we’re seeing other people!). Nick’s is called Social Brand Chat while DJ’s is called The Marketing Nation Podcast from Marketo. Rand gave a shout to Mozcast.com which has great transparent updates on Google.

Until next week, we'll see you on the Internet!

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