Episode Number 21Heather Whaling on Organizing Life

As founder and president of Geben Communication, Heather Whaling leads a savvy digital PR firm that earns clients coverage in the New York Times, Wall Street Journal, Huffington Post, and Tech Crunch. She also blogs about public relations at prTini.com and writes for Mashable and AmericanExpress Open Forum. If that’s not enough, Heather’s life is about to get even more complex (more on that in a bit). Learn how she gets it all done on this week’s episode.

Show Notes

During this week's show, guest Heather Whaling quoted Amy Jo Martin in saying that you can have it all, as long as you define what "it all" is for you. By that rationale, with a growing business and a growing family — she's is expecting her first child this July — Heather has defined what that is for her. But how does she get it all done? Like all of us, she gets by with a little help from her (tech) friends ...

Capturing ideas on the go? Evernote (DJ reminded both Heather and Nick about the handy Chrome extension, Evernote Clipper). Email inbox management? Google's Priority Inbox. Staying connecting with clients near and far? HipChat, Skype, Google+ Hangouts, and more. If that sounds like a lot it's because Heather's team works to integrate even more closely with their clients by using the collaborative systems that they do — though Heather's preference is tools like Skype and Hangouts that allow you to "see" your clients. Her team also employs a cool tactic called "Work Aways" which we won't spoil here.

With a baby on the way, Heather also introduced an alternative to our traditional idea of nesting, which she found in a great post from Sarah Lacy on business nesting. This is where entrepreneurial parents-to-be work at a rapid pace to prepare the business for a time when they need to step away for a bit. You know, to have that baby!

For her shout-out, Heather also mentioned great role models that she's keeping in mind such as Deirdre Breakenridge. Nick gave Work Talk Show fan shout outs to Julia Wasson from our LinkedIn group, Stephan Hovnanian (sorry for butchering your name!) on Google+, as well as Adam Helweh and Tonya Hall over on our Facebook page. And DJ took Nick's advice and listened to The Nerdist podcast — a favorite on both our iPhones.

Until next week — see you on the Internet!

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