Episode Number 42Dan Levi on Homing from Work

We’ve all heard of working from home but a new term is gaining traction today, homing from work. As you can imagine, just as we take more of our work home a trend is emerging showing that employees are bringing more of their home lives to work as well. Dan Levi, Chief Marketing Officer of Captivate, is at the forefront of this emerging data. The savvy marketer and self-described “media junkie” joined us to take a look at this trend on this week’s episode.

Show Notes

In his role as Chief Marketing Officer, Dan Levi brings more than 25 years of media and marketing experience to Captivate, including senior marketing roles at Zoom Media & Marketing, Monster Worldwide, World Wrestling Entertainment, and MTV Networks. A recognized leader in the industry, Dan has served as an advisory board member of the Digital Signage Expo, chair of the Creative Standards Committee for the Digital Place-based Advertising Association, and member of the Technology Innovations Committee of the Outdoor Advertising Association of America.

One of Dan's areas of expertise is Digital Place Based (DPB) Media, the study of the advertising messages we see around us regardless of where we are — at the mall, in the gym, in bars, or even at work. As you can imagine, our shifting work-life balance plays a large role in these new trends. Thankfully, Dan was able to provide us with a master class.

In his findings, he notes that people are busier than ever, working longer hours than in previous years. However, there's also an increase in those saying they have a greater work-life balance. The reason? People are "homing from work" 13% more by taking care of personal tasks and errands while on the job. For many, this is the only way to get things done these days.

For shout-outs and shameless plugs, Nick gave a holler to Alan Weiss author of The Consulting Bible for his definition of "real wealth" and DJ plugged previous guest Jay Baer's newly released book, Youtility. To close the show, Dan gave a shout out to his wife Kristy and their son Nick as well as Captivate.

Until next week, we'll see you on the Internet!

One personal errand you can take care of at work or at home — If you liked what you heard (or even if you didn't), head over to iTunes and give us a quick rating and review to help others find the show.
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