Episode Number 67Andy Craig on Practicing Our Talking

Andy Craig has an interesting job. He teaches executives to talk more on the weekdays like they do on the weekends — when they are at their best as storytellers — and has hundreds of successful sessions to prove it. He also talks regularly to sales organizations and various associations about the power and importance of elevator speeches and meaningful presentations. With all of this talking about talking, we couldn’t wait to talk with Andy.

Show Notes

Andy Craig, along with business parter and co-author David Yewman, wrote the book on Weekend Language. Literally. Capitalizing on helping people at companies like Google and Dell leverage the effective communication skills we embrace during the weekend but bury during the work week, this ethos drives much of what Andy does and how he works. “We are actually hardwired to be good storytellers,” notes Craig about our latent abilities.

The other thing most of us are getting wrong about speaking and presentations? Practice! When executives use the excuse that they’re too busy to practice, Craig is quick to remind them that Steve Jobs spent a full two days in dress rehearsals for his famous keynotes. Too many simply start with PowerPoint or Keynote and create a bunch of slides instead of focusing on what they want to say. The first two minutes of any presentation are hallowed ground. How will you use this opportunity?

What are the 3 apps Andy can’t live without? Speaking of practice, Andy’s number one app is a video camera (he loved the Flip!), as well as SnapzPro to grab and snap video and his email app.

Shout-outs and plugs! Nick kicked things off by shamelessly plugging his Content Marketing Boot Camp, reminding listeners that they can save big on registration using promo code WORKTALK. DJ wished happy birthday to several family members announced super-big (and crazy smart) keynoter at the Marketo Marketing Summit. Andy gave a shout to his clients at Zurich presenting at a client conference as well as his new book Weekend Language.

Until next week, we’ll see you on the Internet!

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